W&H successfully completed the seaport hinterland project of the logistics network Berlin-Brandenburg

Logistics net­work Berlin-Brandenburg (LNBB) has suc­cess­ful­ly com­ple­ted the lead pro­ject “Berlin-Brandenburg as a hub in se­a­port hin­ter­land trans­port —  mar­ke­ting” af­ter a du­ra­ti­on of 28 mon­ths. W&H has as­su­med the func­tion of  over­all pro­ject ma­na­ger for and on be­half of Logistics Network Berlin-Brandenburg and has coor­di­na­ted 10 con­sul­ting com­pa­nies / ser­vice pro­vi­ders and a do­zen sup­por­ting pro­ject partners.

In ad­di­ti­on, tasks in the work pa­cka­ges of the pro­ject we­re car­ri­ed out, which in­clu­ded the ana­ly­sis of the re­qui­re­ments for se­a­port hin­ter­land trans­port, de­ve­lo­p­ment of mar­ket-spe­ci­fic mar­ket ana­ly­ses, de­ve­lo­p­ment of ad­ver­ti­sing ma­te­ri­al, tar­get-spe­ci­fic in­for­ma­ti­on events (road­shows), or­ga­ni­sa­ti­on of busi­ness mee­tings in Berlin-Brandenburg and eva­lua­ti­on and dis­se­mi­na­ti­on of the pro­ject results.

W&H or­ga­nis­ed road­shows to the North Sea ports of Antwerp, Rotterdam, Amsterdam, Bremerhaven and Hamburg as well as the Baltic ports of Szczecin and Gdansk. Dr. Norbert Wagener and Wulfram Overmann pro­mo­ted in pre­sen­ta­ti­ons be­fo­re re­pre­sen­ta­ti­ves of the re­spec­ti­ve se­a­ports com­mu­ni­ty for the pur­po­se of trans­por­ting con­tai­ners mo­re stron­gly in the hin­ter­land and thus to rea­li­ze ser­vices and va­lue ad­ded around the com­mo­di­ty in the German ca­pi­tal re­gi­on mo­re cost-ef­fec­tively than in the seaports.

In ad­di­ti­on to LNBB’s tra­de fairs in Amsterdam and Munich, the con­ta­cts we­re al­so deepe­ned as part of coun­ter-vi­sits and work­shops in Berlin-Brandenburg.

Further pro­jects are in the pipe­line, as ef­fi­ci­ent, sus­tainab­le and cost-ef­fec­ti­ve con­nec­tions to the se­a­ports will al­so be a pre­re­qui­si­te for the com­pe­ti­ti­ve­ness of se­a­ports and in­dus­tri­al and dis­tri­bu­ti­on cen­ters in the hinterland.

W&H suc­cess­ful­ly com­ple­ted the se­a­port hin­ter­land pro­ject of the lo­gistics net­work Berlin-Brandenburg
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